Fitness products often promise exactly that in their advertisements. I would like explain why exactly does this bother me here. To promise someone that he would get his dream body using products is simply unprofessional.
Since we don't know the exact dream of the customer, we should first start there. Not every person has the same genes and not every woman can have the figure of a Victoria's Secret Model. That sounds harsh to hear at first, but it's the truth. That's exactly what you should convey honestly to your customers. Much more important is, however, the question of whether it's really necessary to look up to a certain ideal?
It's only natural that we all are influenced by our environment, as well as having the desire for a beautiful look. But I advise anyone who would like to look like a certain idol to try and reconsider this goal in their minds.
We all like to focus on the things that we're bad at. We can work on some points, but not on others. For example, if I would like to be 10cm taller, I can still wish that, but I can't change it. What I mean by that is that the goal should always be the following: to make the most of one's own possibilities, or to aspire to be the best version of yourself. In order to achieve this, it's best to focus on one's own strengths and working in a way to expand them.
In my opinion, this approach also sustainably changes the type of motivation. While the pursuit of an ideal is usually driven from outside factor, striving to stretch one's own possibilities is much more intrinsically motivated. In my opinion, this is just as important for sport as it is for other situations in life.
Recent problem in the gym is, is my opinion, that the marketing of most products is too focused on selling people's dreams, rather than bringing them reality and a healthy mindset. For me personally, mind and body inevitably belong together. Everything you learn in training can be applied to other situations in life, as well as vice versa.That's why you should not approach this topic recklessly but deal with the underlying motivation in the training objectives.
Often the motivation is confused with the goal. I would like to briefly explain the difference here. If someone tells me his motivation for the sport is that he wants to lose weight, then I say that this is already a goal. Basic motivations are only three in popular sports. 1. Health, 2. Optics and 3. Compensation to the rest of everyday life. So you can want to lose weight for health reasons but also for visual reasons. The goal is the same, but the motivation is another. And that is why it is always important to deal with the underlying motivation. Since you usually want to get closer to your personal happiness by achieving a goal, the underlying motivation should be an intrinsic one. Otherwise, a fulfilling feeling of happiness will usually be absent.
All these trains of thought are mostly ignored in the fitness world and I think that should change urgently.